How Google Ads help a website.

Someone is already looking.

A Google Ad does one job. It puts the business in front of a person who typed what they need. They searched for gas stove repair, or a cooker, or a renovation. They are closer to a phone call than someone who scrolled past a post.

The click is not the enquiry. The click opens a page. If that page is a general homepage, with a welcome line and a menu of everything the business does, a lot of those people leave. They asked for one thing. The page made them look for it.

The page has to match the search.

The words they typed should be on the page they land on. Call now should be on that page, not one tap deeper. A form sits under it for the person who will not call from a shop, or from a meeting.

If you run an ad for one service, that ad should open the page about that service. A repair ad that opens a page about the company history is a visit you paid for, and then lost.

What the money is for.

You pay Google for the clicks. For a local business, about ₹30,000 a month to Google is where enquiries start to come in. That money goes to Google. I set the campaigns up and keep them running, and that fee is separate.

Ads are not required. A website can take calls on its own, from search and from people you send the link to. Ads are for the searches that are already happening, when you want those people this month.

On the premium website, Google Analytics shows which search brought people, and which page made them call. That is how you can tell the ads are earning their place. A new advertiser in India may get ₹20,000 in Google Ads credit after they spend ₹20,000 in 60 days. Google decides who qualifies.