From the search to the call.
2 minutes
Search, the right page, a way to reach you, a text while they still care, and a record so you can follow up.
They search, then they land.
Someone types the work, and often the city, because they want it done. Google shows a result, or an ad. If the words match, they tap.
They should land on a page about that work. A homepage that makes them choose from a menu is a second search, and a lot of people will not do it. They go back to the results and call the next business.
They call, or they write.
On that page they can see what you do, and they can see the phone. They call. Or they write a name and a number, because they are with a customer, or they do not like calling a stranger.
If they write, you should hear about it while they are still on the page. A text at that moment is when the job is still yours to take. If the message only sits in an email, they have often called someone else by the time you see it. The text is part of the premium website. The form itself is on every site.
The follow-up still has a place to live.
The enquiry is saved. The name, the number, and what they asked for are not only in a notification you might swipe away. If you missed the ring, you still have a way back to them the next morning.
That is the path. Search. The right page. A way to call or write. A text to you. A record, so the follow-up happens. Each of those is a choice on the pricing page, and the first page does not have to include all of them.
Build that path.
The website, the call, the form, and the text are on the pricing page. You choose which of them you want. Ads can feed the search. They are not required for the rest.